About

The Go-To-Market Institute was born in accordance with the continuous improvement and development of sales people in their competencies. The mission of this Institute is to change and improve the sales behaviors of sales people in terms of renewing their Sales and Marketing knowledge and skills. Our clients come from sales and marketing departments, Fortune 500 organizations, IT and telecom, and wireless communication organizations.

The Institute has over 10,000 graduates in sales and marketing for Motorola internal business sectors in Asia-Pacific. It also offers extensive training in Sales & Marketing for tens of thousands of staff across all retail stores in Asia. On the other hand, it provides services for MU's external key clients which include HP, China Mobile, China Unicom, China Netcom, China Telecom, and Gome, etc.

Our goal: To make Motorola University's Go-To-Market Institute the best training ground for top sales people in Asia's hi-tech market.

Why choose us?

• Go-to-Market Institute is very powerful and unique in the training course design and development, which is founded on both market evolution and business development
• The training courses design is based on the requirements of the talent development strategy, which closely links with Staffing and Recruiting, Performance Management and Evaluation
• Divided into 3 different categories of training curriculums, for sales force, sales managers and sales leaders
• Diversity of training courses: Academic Theories and Application, Realistic Cases of the Real Market, Case Study, Daily-Life Records of Sales People, Sales Manager and Sales Group Leaders
• All instructors are certified by Motorola University and have more than 10 years experience in training

Competency Model

The foundation of the Competency Model is based on study from leading consulting and talent development in Sales & Marketing. For each candidate, he/she must have an entrance assessment to identify development needs and focus of entering Go-to-Market Institute trainings.

According to the study, it indicates that the 13 key attributes of high caliber sales people are totally coherent under the different culture background market of Europe, America, and Asia. The theory is widely used in staffing and recruiting and people development in Europe, Asia and America Motorola.

Based on the Competency Model, Go-to-Market Institute offers systematic training around knowledge and skills in order to change and improve sales behaviors as high caliber sales.

According to the competency model, the training courses of Go-to-Market Institute are mainly divided into 3 categories: sales forces, sales managers and sales leaders.

Target audience Fresh graduates or those with working experience between 1-3 years Anyone in sales, marketing, sales planning and operations, services, and extensive client interface functions Duration Modular courses total 10 days

Target audience Experienced managers with more than 3 years' working experience Anyone in sales, marketing, sales planning and operations, services, and extensive client interface functions especially in management role Duration Modular courses total 15 days

Target audience Experienced managers with more than 10 years' working experience Those taking a leadership role in planning and operations, services, and other client interface functions especially in sales and marketing Duration 2 days workshop with industry practitioners and master speakers

 

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